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Straight talk for people
who sign the front of the check.

Straight talk for small business owners, from a guy who has owned a few. No theory, no jargon, no guru math. 12 articles and counting.

October 11, 2026 · Selling a businessWhat it costs to sell your business, and what you actually keep at closingEvery owner I meet has a number in their head for what the business is worth, and almost none of them have run the math on what actually lands in their bank account.
October 11, 2026 · HiringWhat your first employee actually costs, and the revenue you need to cover themYour first hire doesn't cost what you're paying them per hour. It costs the loaded number plus three slow months, and you should know both before you post the job.
October 11, 2026 · Money systemsWhen to stop doing your own books, and what a bookkeeper should costYou don't hire a bookkeeper to buy back your Sunday nights; you hire one to get a P&L by the 10th that you'd actually be willing to make a decision from.
September 20, 2026 · MarketingGoogle Ads or SEO: Which One a Small Northern Colorado Business Should Buy FirstAn agency pitched you both, your budget covers one, and nobody will say which one puts money in the register inside 60 days, so here's my answer.
September 20, 2026 · FinancingShould you take an SBA loan? Run the payment against your worst three months firstMost SBA articles tell you how to qualify; almost none make you put the monthly payment next to your slowest month of the year and see if you'd still make payroll.
September 20, 2026 · OperationsWhat Your Missed Calls Are Actually Costing You Every MonthMost owners guess about missed calls when the answer is sitting in their phone bill, and the four-line math takes about twenty minutes to run.
September 13, 2026 · AI and toolsWhat AI Is Actually Good For in a Five-Person BusinessAI is worth exactly the hours it takes off your week times what your hour is worth, and most of the popular uses score close to zero for a five-person shop.
September 13, 2026 · Starting outFranchise or start your own: run the numbers before you sign a 10-year agreementEvery franchise article you've found was written by somebody who gets paid when you sign, so let's compare the two the only honest way: by what you keep at the end of the year.
September 13, 2026 · Selling a businessSelling your small business without a broker: what you actually have to do yourselfYou can absolutely sell a sub-$1M business without a broker, but only if you're honest about which three jobs you cannot hand to anyone else.
August 29, 2026 · AI in practiceWhat an AI Receptionist Actually Costs a Small Business (and When It Pays for Itself)Every vendor wants to talk about the monthly price; the only number that decides this is your missed calls times your close rate times your average job.
August 29, 2026 · PricingRestaurant profit margins: the four numbers that decide if you keep anythingIf your sales look fine and your bank account doesn't, the answer is in four numbers, and only one of them is the food cost everybody argues about.
August 29, 2026 · Selling a businessSeller financing when you sell your business: how the note actually gets structuredIf a buyer asks you to carry part of the price, that isn't an insult or a red flag. It's usually the only reason the number you want is reachable at all.

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