Content that ranks locally
Google's advice is to write helpful, reliable, people-first content, and to show real experience. For a local business that's good news, because you have something no national site has: the actual jobs you did, in the actual towns, for actual neighbors.
- One page for every service you sell.
What it is, who it's for, how it works, a price range or how you price it, how long it takes, photos of real jobs, and the questions people ask on the phone. - Town pages only where you truly work.
A page for Windsor is worth having if it shows Windsor jobs, Windsor photos and what's different about working there. Fifty copy-paste town pages with the name swapped are what Google calls doorway pages, and its spam policies target them. - Job write-ups.
"Replacing a hail-damaged roof on a 1990s ranch in Loveland: what we found and what it cost." One a month, from your phone photos and a five-minute voice memo, builds up into the most convincing thing on your site. - An FAQ with real answers.
Prices, turnaround, warranty, what to do before you arrive. If you answer it on the phone every week, it belongs on the site. - Seasonal and local timing.
Hail season, first freeze, spring cleanups, wildfire smoke and air filters, holiday hours. Write it a few weeks before people start searching. - Local links you earn.
Sponsor a team, join the chamber, get listed on your suppliers' dealer pages, help a local reporter with a story. Those are the links that say you're known here.
On AI-written content: use AI to draft from your notes if it helps, then put your own facts, photos and opinions in it. Google's spam policies target pages mass-produced to game rankings, however they're made. Pages that only you could have written are the ones that hold up.