PARTLY

Partly true: the 'little AI box' in Google Search Console is real but experimental and limited, and the low-CTR trick it demonstrates is the standard report sorted by impressions, from an SEO agency's comment-for-help funnel

Facebook · Oct 2026

The claim'Never, ever, ever do SEO again without doing this first.' In Google Search Console go to Performance, Search Results, 'click on the little AI box' and say 'show me queries with high impressions but low click-through rate in the last 28 days.' Those are 'the easiest wins on your entire site': rewrite the meta title, add a section mentioning the keyword, add internal links with that anchor text. 'Comment SEO for more help ranking.'

The AI box exists. Google announced 'AI-powered configuration' for the Search Console Performance report on December 4, 2025, as an experimental feature that turns a plain-English request into report filters and metric selections. The reel's screen matches that feature: a panel labeled 'AI-powered configuration, Experiment' with the prompt typed in. Two things the reel skips. First, Google said it was 'rolling out to a limited set of websites' and expanding gradually, so many business owners will not find the box at all. Second, the feature only configures filters (query, page, country, device, search appearance, date) and picks which metrics to show; Google's own post says it cannot sort the table. 'High impressions but low CTR' is not a filter it can apply, so what the box actually does with that prompt is show the Queries view with impressions and CTR turned on for 28 days, which is the default report. The payoff on screen, a column of queries with impressions and 0% CTR, is the same thing you get by sorting the normal report by impressions and eyeballing CTR. The underlying advice is old, sound SEO: pages that already rank but do not get clicked are the cheapest wins, and better title links, a matching on-page section and internal anchors are the right fixes, with the caveat that Google rewrites title links when it likes. What is being sold: 'Comment SEO' routes you into an agency that, per its own site shown in the reel, charges most Tulsa clients around $3,500 a month.

What holds up

Reel read frame by frame: Search Console Performance report, a panel titled 'AI-powered configuration' with an 'Experiment' badge and the typed prompt, a queries table showing impressions in the 139 to 201 range with 0% CTR, then the agency's own Google listing and a pricing page reading 'Most Tulsa businesses run around $3,500 a month with us.'
Google Search Central blog, 'Streamline your Search Console analysis with the new AI-powered configuration' (Dec 4, 2025; read Oct 2, 2026): experimental feature in the Performance report, 'rolling out to a limited set of websites,' handles filters, comparisons and metric selection, and 'cannot perform actions like sorting the table.'
Google's Performance report help page (support.google.com/webmasters/answer/7576553, read Oct 2, 2026) lists the standard filters (date, search type, query, page, country, device, search appearance); impressions and CTR are metrics, not filters, so a 'high impressions, low CTR' request cannot be applied as a filter by the AI box or by hand.
The 'comment SEO' hook leads to an agency; the reel's own frames show its 'Rank #1 on Google without a contract' and '130+ businesses ranked #1' marketing.

What doesn’t

'Little AI box' is an experiment on a limited set of properties; many viewers will not have it.
The prompt asks for a threshold the feature cannot apply; the real work is still sorting the standard table by impressions and reading CTR.
'Never do SEO again without this' oversells a basic report; it is one of several diagnostics, not a prerequisite.
Comment-for-help funnel into a ~$3,500/month local SEO agency.

The catch

You do not need the AI box. Open the Performance report, show Queries for the last 28 days, sort by impressions, and work down the list for anything with a meaningful CTR gap at positions 4 to 20. Fix titles and on-page sections yourself before paying anyone, and remember Google may rewrite your title link anyway.

How to actually do it

In Search Console, open Performance, Search results, set the last 28 days, click Queries, and sort by Impressions; export to a sheet and flag rows with position under 20 and CTR well below the neighbors.
For each flagged query, rewrite the page's title tag and meta description to match the search intent, add or expand a section that answers that query, and add two or three internal links to the page using the query as anchor text.
Log the change date as a Search Console annotation and re-check the same rows after 4 weeks; keep what lifted clicks, revert what dropped position.

Google's AI-powered configuration in Search Console is real but experimental, limited in rollout, and only sets filters and metrics; it cannot sort or threshold, so the reel's 'trick' is the standard report viewed the normal way. The high-impression, low-CTR tactic itself is sound, and the reel is a comment funnel for a local SEO agency.

Confidence: High
Posted by: GoBIG Systems, a Tulsa local-SEO agency's page, 6.2K views on the reel; reel sent to Buddy Mon Sep 28, 2026, ~12:05 PM

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